EarthCare, a brand with an intense focus on natural elements, required designs which were organic and enticing, colourful and earthy.
The colours, fonts and elements used within the brand are natural, raw, organic and earthy.
The hand-drawn illustrations used as features on the product labels, enhance the overall natural effect and offer a unique point of difference for the product amongst opposition using stale photos and flat images.
EarthCare Label Design
The range was developed with a colour-identity theme, allowing for the product packaging to be included in the branding style, not just the label.
Each product is identified by a unique colour, and the label displays the branding, product name, specifi hand-drawn illustrations relevant to the product as well as relevant icons and information.